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2. Write a catchier book description
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Instead, focus on high-impact keywords that play to your target market. (More on this below!) Terms like "serial killer" for a thriller or "personal development" for a self-help book will signal to readers that they will find exactly what they're looking for. In the end, your blurb is all about building intrigue and drumming up anticipation for the moment when buyers get to read the book in full.
Book Marketing 101
Some categories are more competitive than others. If you can, try to slot your book into niche sub-categories with under 10,000 books, which will give you a much better chance of climbing up the Best Sellers and Popular Lists. (Hitting 1 on the Best Sellers List will get you an orange "Best Seller" badge, which is great for conversion!)
When you pick your two initial categories in the Kindle Direct Publishing dashboard, you'll also have to select seven keywords to tag your book with. You should pay as much attention to these keywords as you do to the categories.
Remember, when it comes to books, Amazon is the world's leading search engine and recommendation system. There are many ways to send readers to your book page. But what you really want is to reach the point where Amazon does the bulk of the marketing for you. Let's start by demystifying the Best Sellers Rank.
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