What can you do about fake Amazon reviews? Former Amazonian and founder of ecommerceChris Chris McCabe explains in this article.
If necessary, do it because you can establish a record of your actions. You're showing yourself to be a devoted seller who plays by the rules and likely would not be pointing fingers if you were guilty of this yourself. Amazon knows and appreciates that.
1) Send an Email AND Create a Case
2) Conduct Test Buys
Non-compliant Amazon product insert with five stars
If the seller continues to pile up fake reviews, report this to PRA teams directly. Mention the teams by name that you already reported to and describe how long it's been since you did so with no sign of action. Support cases, emails into queues, emails, or calls to other teams resulted in nothing so far, and you reported abuse! They swept it all to the side, transferred it, or maybe forgot about it, but now it's time to go to other teams to complain about how performance and policy teams ignored your report.
Laptop open to Amazon.comRemember how I previously mentioned the need to compose a timeline? While making a case for them to act, you're also building proof of a timeline of all the things you attempted to show them through the proper channels. Show the dates, the queues or teams you talked to or emailed, and the reviews abuse that continues despite all of your best actions. Make it clear that your intentions are to keep reporting it on a manager level or above to VPs that govern the entire marketplace if no signs of review or action persist.
Ready for More? Watch this Interview with Chris!
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